Overview
Find every shelf you should be on — but aren't.
Shield Suite's Competitive Intelligence reports identify the best opportunities to win distribution at points of sale where your competitors are stocked, but your products are not. Drill from national share-of-category down to a single outlet on the same screen — and walk into every account knowing exactly what's missing.
Daily refreshes across 60,000+ beverage-alcohol storefronts mean your team is always working from the truth on the ground, not last quarter's snapshot.
60,000+
Storefronts tracked daily
National → Outlet
Every level of granularity
Competitor SKUs
Side-by-side with yours
Key Capabilities
Find distribution opportunities your team would otherwise miss
Share of Category
See how your brands stack up versus competitors at national, state, chain, and outlet levels — all in one view.
Targeted Sell-in Lists
Generate outlet lists where competitors are present but you're not — by territory, by salesperson, by category.
Daily Refresh
Distribution changes constantly. Your competitive view updates every day so the field never works from a stale list.
Stop guessing where to sell next.
Get a walkthrough of Competitive Intelligence with a sample report for your category.